Archive for January, 2011

15
Jan
11

Targets and Nazis, Rabin and Giffords

The attempted assassination of Gabrielle Giffords threw me back to the rhetoric that preceded the Rabin assassination.

It’s the fall of 1995, and there’s a sense in Israel that a settlement between Israel and the Palestinians is imminent, and that Rabin is going to realize the Oslo accords signed just two years earlier. Rabin’s mandate is shaky – the Israeli populous, still reeling from the horrendous terrorist attacks of 1994, is skeptical as to Arafat’s sincerity in recognizing Israel.

The political and religious right, led by Bibi Netanyahu, launches a huge anti-Rabin campaign. Posters of Rabin in S.S. uniform and public statements by prominent rabbis that Rabin is a traitor and should be eliminated–basically a Jewish fatwa–pop up in newspapers, poster boards and demonstrations.

The culmination of the anti-Rabin campaign was the Likud rally in Zion Square, Jerusalem in October 1995, less than a month before the assassination. From the speakers’ balcony Netanyahu and the Likud leadership could easily hear the masses chanting “in blood and fire we shall do away with Rabin”, “he’s a traitor!” and “death to Rabin”. Many demonstrators carry signs depicting Rabin wearing a kafiah (eluding to Arafat) and in S.S. uniform.

Poster of Yitzhak Rabin in S.S. uniformLikud leaders, from the balcony, call for the ousting of the ‘Quisling’ government (after the WWII Norwegian traitor). Netanyahu claims that Rabin’s government is based on a non-Zionist majority – the five Arab MKs associated with the PLO.

Rabin counteracts with a pro-peace rally in Tel Aviv, at the very square that would eventually bear his name. Minutes after the last chord of ‘Song for Peace’, which ended the rally, Rabin is shot to death by Yigal Amir, a right-wing activist and follower of a rabbi that called for Rabin’s elimination.

In the aftermath of the assassination, the right’s mea culpa was drowned by the voices that called for understanding, bridging and healing. “Now is not the time to point fingers, we need to first dress the wounds”. But the time to assign blame never came. Within a few months Israel was mired in another round of fighting in Lebanon, and soon after Likud took the reins. The lessons were never learned, and the mere commemoration of Rabin became a political matter.

Now, I’m not saying that Sarah Palin called for the assassination of Gabrielle Giffords, or that she should be held liable in any way for the shooting in Tuscon. At most she is guilty of applying really bad judgement and using incendiary language (“Don’t retreat, instead reload!” she tweeted).

But the Tuscon shooting should serve as a warning that there are psychos out there that will take the rhetoric and even the imagery too literally. And maybe at the same time, reconsider the gun laws that enabled a known disturbed person to freely obtain a gun and buy ammo at Wal Mart.

08
Jan
11

Look, I’m #1 in Google! Uh, no, I’m not.

In recent weeks, people all around the world have been seeing their websites rank higher than ever in Google searches.

I’ve been receiving phone calls from customers I’ve built sites for over the years, telling me how finally my SEO has paid off, and that they’re popping up on the first page in Google. It’s then my job to inform them that uh, no, you’re getting your site on the first page because you’re a relentless self-Googler.

What happened? Well, without much (or enough) fanfare, Google rolled out its Personalized Search Results initiative. Now the search results you get are personalized for you based on your browsing and searching history.

Personalized Search is great for everyone. Except if you’re me, because as a part-time website builder, it denies me of one of the most important measures of success—the site’s ranking in Google. You could say it’s the end of SEO as we know it.

To test the new Google search, I Googled the term “bass”. Since I’m a bass player and an Israeli, the top results I got were: the Wikipedia entries for the instrument, the fish and the vocal range; YouTube clips for bass guitar music; the homepage for Avishai Cohen, world-class Israeli bass player; and at #6, Bass shoes and clothing (I’m on their mailing list)

You can disable Personalized Search by deleting your search history if you’re signed in, deleting the G-cookie if you’re not, or using the incognito (porn) mode.

Once disabled, the top results were: Bass Pro Shops (fishing and hunting); Bass shoes and clothing; Bass Fishing Membership and Tournament News; The Wikipedia entry for Bass guitar; Van Heusen – Bass clothing and footwear; and finally Fender bass guitars. Clearly fishier and more focused on the clothing brand, and much less relevant to me. So Kudos to Google!

So is this really the end of SEO? Bottom line is that SEO is important as ever and that Personalized Search doesn’t change the outcome of SEO, just how we measure it. We optimize sites not for the people who know us and search for us, but for those who don’t. I don’t need Google to direct me to Guitar Center for bass strings. But the next time I need bait for bass fishing, my search results page, virginal, unbiased and uneducated in the ways of all thing aquatic, will show me the results the as intended by the gods of the Internet.

Let the games continue!




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